Hearing loss can feel overwhelming, but navigating your options doesn’t have to be. Two of the more popular choices in 2025 are Costco hearing aids vs Oticon hearing aids. Despite their differences, there are more similarities here than you may realize.

Costco offers in-store devices at a lower cost, often rebranded from major manufacturers. You also benefit from comprehensive care at Costco Hearing Centers, complete with a hearing test and ongoing adjustments.

On the other hand, Oticon is a premium brand typically fitted through licensed audiologists with more advanced technology and personalization. As you can imagine, these devices are the more expensive ones when looking at Oticon vs Costco hearing aids. 

We’ll take a closer look at Costco hearing aids vs Oticon hearing aids below, but just know these aren’t your only options. Anyone struggling with mild to moderate hearing loss might consider a third approach - you can buy hearing aids online at Audien Hearing.

Our affordable hearing aids are a simpler, more accessible approach to hearing support. You can place your order today and start hearing clearly within a few days once your device arrives. No hearing test or complicated setup process. Prices typically start at $98. Learn more below!

“The Audien Hearing device actually makes it possible for me to hear those who are speaking at a distance.” - Gloria

“I have had these for two weeks now and they are wonderful. Highly recommend. Their customer service is top notch. I had some initial problems but once I talked with customer support we got it all figured out. Plus they followed up a few times since just checking on how they are working. The Bluetooth part is great.” - Neal

“These ION Pro hearing aids are a game changer. My mother tried several but even at max volume she couldn't hear. These at 20% are ample for her. She said, "these make me hear like hearing I was born with". The new chip works great and the app is easy to use. Ordered and arrived fast. I will buy from Audien Hearing in the future.” - David

Costco Hearing Aids vs Oticon Hearing Aids Comparison

Costco Hearing Aids: Pros and Cons

Costco may not be the first place you think of when envisioning hearing care, but the brand’s hearing centers have quickly become one of the best resources for Americans struggling to hear clearly. The appeal is obvious - a one-stop shop with affordable prices. 

What You Get at Costco Hearing Centers

At Costco, the process begins with a hearing test administered by a licensed provider—either an audiologist or a licensed hearing aid dispenser, depending on the location—followed by a fitting and adjustment of your chosen devices.

From there you’ll get product demonstrations and demonstrations. Costco carries a wide variety of brands, ranging from its own private-label Kirkland Signature hearing aids to devices from Rexton and Jabra Enhance.

These are often rebranded versions of prescription-level hearing aids from well-known manufacturers like Sonova and WS Audiology. Why do so many people choose Costco? These are retail-specific versions priced lower than many private-practice fittings; value depends on your needs, local pricing, and the services included.

Pros of Buying Hearing Aids at Costco

• Lower Prices: Kirkland Signature hearing aids generally retail around $1,399 per pair, significantly less than traditional prescription options.
• High-Tech Features: Most models include rechargeable batteries, Bluetooth streaming, and noise reduction.
• In-Person Fitting and Follow-Up: While the best OTC hearing aids have their place, Costco provides in-person fittings and follow-up; appointments and available procedures differ by location.
• Generous Return Policy: A 180-day return window and loss/damage coverage give you peace of mind.
• Widespread Availability: Hearing centers are available in hundreds of Costco locations across the US. There may be one around the corner from you!

Cons to Be Aware Of

• Limited Access to Full Audiology Services: Costco Hearing Centers are staffed by licensed professionals, but staffing varies by location. Some centers employ audiologists, while others are staffed by licensed hearing aid dispensers. Both can legally fit and program hearing aids, but the scope of services may differ from what you’d find in a full audiology clinic.
• Brand-Specific Software: Many Costco-dispensed models require Costco’s fitting software; adjustments are typically performed at Costco Hearing Centers.
• Appointment Backlogs: Many locations have wait times of several weeks for hearing tests and follow-ups. That doesn’t help if you need hearing support now.
• Less Transparency on Manufacturer Branding: While devices are high-quality, they’re rebranded. This makes it tough for shoppers doing research to draw comparisons.

Oticon Hearing Aids: Pros and Cons

Oticon is a leading global hearing aid manufacturer with a strong reputation for innovation in sound processing and audiology-driven design. These devices are exclusively available through audiology clinics and private hearing healthcare providers.

What Are Oticon Hearing Aids?

Oticon produces a wide range of prescription-grade hearing aids such as the Oticon Real, Oticon More, and Oticon Own models. Each has its own set of features, and the audiologist you’re working with to secure an Oticon device will help you narrow it down.

These hearing aids are powered by the brand’s proprietary Polaris and Deep Neural Network (DNN) sound processing platforms to deliver a more natural hearing experience in complex sound environments.

They’re powerful and sophisticated, there’s no question. But at prices between $1,000 to $4,000 PER hearing aid, it’s a bit out of reach for many consumers. This is what leads to the comparison between Costco hearing aids vs Oticon hearing aids. 

Benefits of Choosing Oticon

• Advanced Sound Processing: Oticon’s DNN technology learns from real-world soundscapes to deliver nuanced sound with better clarity, even in background noise.
• Customizable Fit: Oticon makes RIC (receiver-in-canal), BTE (behind-the-ear), and ITE (in-the-ear) devices along with custom-molded solutions. You can find the perfect fit with these products.
• Tinnitus Support: Many Oticon devices come with integrated tinnitus relief features.
• Bluetooth Streaming and Rechargeability: Newer models support hands-free calling and audio streaming. Rechargeable options are available as well.
• Professional Care: Devices are dispensed through licensed audiologists who provide in-depth hearing evaluations and follow-up care. This means you can ensure the device is actually working for you.

Considerations With Oticon

• Cost: Oticon hearing aids range from $2,000 to $8,000 per pair, depending on the model and provider markup. Insurance coverage is variable and typically limited. This isn’t including the support you’ll get from an audiologist, either. 
• Access: You’ll need to schedule appointments with a clinic that carries Oticon products, which can be really inconvenient. You may have to travel a ways if you live in a rural area.
• No Direct-to-Consumer Option: Oticon doesn’t sell OTC hearing aids online. These devices are less accessible for anyone looking for a simplified buying experience.

Costco Hearing Aids vs Oticon Hearing Aids: Which Are Right For You?

The right choice between Costco hearing aids vs Oticon hearing aids is really nuanced. It all depends on your budget, hearing loss profile, and expectations around customization and ongoing support.

Both options can provide you with high-quality sound amplification. But they operate in totally distinct care models, and that’s what really makes the difference between Oticon vs Costco hearing aids. 

Think About Your Budget and Lifestyle

Our advice is to think about your budget and lifestyle and go with whichever side of the Costco hearing aids vs Oticon hearing aids comparison aligns closest.

Costco offers hearing aids like the Kirkland Signature 10.0 and branded models from Rexton and Jabra Enhance. They cost anywhere between $1,399-$3,000 per pair. You get Bluetooth streaming, rechargeable batteries, and directional microphones in these devices.

The biggest appeal there is the cost. Costs at Costco are typically higher than OTC options but lower than many private-practice fittings; the best value depends on your hearing needs and support preferences. Check out our stylish hearing aids available at Audien Hearing for mild to moderate hearing loss - but note Oticon hearing aids can cost that much for just one hearing aid. It’s not uncommon to spend $2,000-$8,000 for a pair. Think about what YOU need! 

You do get what you pay for, though. Oticon hearing aids include advanced sound processing platforms like Oticon More™ or Oticon Real™, personalized programming, and ongoing clinical care. Speaking of personalized programming…

Customization Capabilities

Oticon’s technology lets you tailor device programming based on a full diagnostic hearing evaluation. Their fitting process includes speech-in-noise testing, real-ear verification, and other best practices. You get tailored soundscapes that can adapt dynamically to your environment and preferences.

Costco devices may be somewhat more limited in customization compared to brands like Oticon, since programming is tied to Costco’s software and fitting protocols. While both audiologists and licensed dispensers can provide adjustments, the depth of customization may not match what’s available in independent clinics.

It’s worth noting that the devices Costco carries are based on strong technology platforms, but fine-tuning options may not be as extensive as what’s available with Oticon through independent audiologists. Particularly when it comes to highly individualized adjustments. That said, Costco still provides professional fitting and follow-up care within its model.

Support and Tech Differences

We keep harping on the differences between Costco hearing aids vs Oticon hearing aids through the lens of support, because that matters most for people with complex, multifaceted hearing challenges.

Oticon hearing aids come with access to clinic-based services, longer-term follow-up, and advanced tinnitus support. They also integrate with Oticon’s app ecosystem so you can make adjustments remotely, and the devices even support streaming.

In contrast, Costco’s support model is more standardized. You get access to in-person adjustments, but they’re only available at Costco locations. That can be a hassle for someone who doesn’t have a Costco in their city. 

Does Costco Sell Oticon Hearing Aids?

Let’s address a question we see asked all the time on the topic of Costco hearing aids vs Oticon hearing aids: does Costco SELL Oticon hearing aids? The answer is no.

While some Costco devices may come from manufacturers that are part of larger hearing aid groups (like Demant, which also owns OTicon), the devices sold at Costco are rebranded for that retail setting.

In other words, you cannot walk into a Costco and purchase an Oticon More or Oticon Real. This distinction is important: the internal technology may come from a similar lineage, but Costco’s models are tailored for retail and come with different fitting software, firmware, and support pathways.

Are You Struggling With Mild to Moderate Hearing Loss?

Mild to moderate hearing loss often doesn’t feel like a “serious” problem at first. You can still hear - just not always clearly. You might find yourself turning up the volume, asking people to repeat things, or zoning out in noisy spaces because the effort to follow along is exhausting.

This level of loss is incredibly common, and many people delay treatment because they think they’re not “bad enough” to need hearing aids. Others who are aware of the issue they have are instantly drawn to more clinical options like Costco hearing aids vs Oticon hearing aids.

But the truth is, this kind of hearing loss requires an entirely different care model. It could be as simple as investing in one of the OTC devices available at Audien Hearing. 

Why Comprehensive Clinical Support Isn’t Always Needed

A full clinical workup from an audiologist is essential if you have severe hearing loss, complex medical concerns, or need cochlear implants or highly customized fittings. In some cases, prescription devices may provide more technology and customization than a person with straightforward mild to moderate hearing loss truly needs.

Those who are only struggling with mild to moderate hearing loss - the kind that makes phone calls harder or causes you to miss words in group settings - may be better off with a high-quality OTC hearing aid.

These devices are FDA-regulated and provide a lower-cost alternative for adults with mild to moderate hearing loss, though they are not a replacement for prescription models in more complex cases.

In fact, you can find the best hearing aids under $200 - or even the best hearing aid under $100 - right here at Audien Hearing. 

What Makes Audien Hearing Aids So Great?

Audien was built to serve people who’ve been left out of traditional hearing care. You want real improvement without spending thousands or jumping through hoops. For adults with uncomplicated, mild to moderate hearing loss, over-the-counter (OTC) hearing aids can be a practical, lower-cost option compared to prescription models. Our lineup of OTC hearing aids brings you powerful sound enhancement in discreet, easy-to-use designs that don’t break the bank. You can get started without a test or appointment, and you’ll pay a fraction of what you would with Costco or Oticon.

Every Audien device includes a 45-day risk-free trial and lifetime customer support, because we believe better hearing should be simple and stress-free. We can even help you pinpoint the perfect model!

Picking the Ideal Model

Each hearing journey is different. We have both in-ear and behind-ear devices ranging from super simple to more sophisticated. Here’s how to think about our models based on your comfort level and needs:

• Atom ONE ($98): Best for first-timers who want simplicity without any setup. Just one mode, 24-hour battery, and a discreet in-ear design.
• Atom 2 ($189: Great value with 4 hearing modes and noise reduction. Lightweight and easy to wear.
• Atom Pro 2 ($289): Our most popular ITE device, with a UV-cleaning case, 48-hour battery life, and enhanced background noise handling.
• ION ($489): A behind-the-ear style offering 4 hearing modes, excellent clarity, and a 48-hour charge. Manual controls, no app needed.
• ION Pro ($689): For users who want more control, this BTE device features app-tuned sound profiles, Bluetooth streaming, and top-tier noise cancellation.

Whether you want all-day power, Bluetooth, or just simple clarity, we’ll help you find the right fit without overspending on tech and care you don’t need. Take the next step today. 

Bringing Our Oticon vs Costco Hearing Aids Comparison to a Close

Although a lot of people compare Costco hearing aids vs Oticon hearing aids, it’s not as clean a comparison as you may have hoped. The short answer, though, is anyone looking for fully customizable hearing solutions managed by a licensed audiologist with access to Oticon’s proprietary platforms will need to look outside the Costco system.

On the other hand, Costco hearing aids might be a good fit if you’re looking for a straightforward, affordable entry point to hearing. 

Our blog has additional resources on topics like the hearing aids Costco vs Miracle Ear sell, Costco vs Sam's Club hearing aids, Costco vs Kaiser hearing aids, and many more. At this point, though, the only thing left to do is think about which approach makes the most sense.

Is it Costco hearing aids vs Oticon hearing aids? Or, would something more accessible work for your level of hearing loss? There’s no guarantee our devices at Audien Hearing are the ideal fit for your needs. But, we promise to provide honest guidance every step of the way.

Get in touch with our team to discuss your hearing loss and find out if one of our devices is the right fit. Your order is backed by our 45-day money-back guarantee, so you have nothing to lose!